yatra by totto – collection launch film
Launch Video for Sebastian Yatra’s new collection with the fashion brand Totto. The collection’s ethos is about self expression and being yourself. This very fun and kinetic video was conceived as the cornerstone piece to help spread the collection’s gospel.
CLIENT: Totto & Sebastian Yatra AGENCY: DDB Colombia PRODUCTION CO: Kree8 PRODUCER: Miguel Navarro DIRECTOR: Manny Bernardez DOP: Paul Theodoroff EDITOR: Daniel Piñeros GFX: Masa + AMLGM
A collection designed to be worn. A message meant to be felt.
Yatra by Totto launched as a vibrant, multi-generational fashion collaboration between Colombian pop star Sebastián Yatra and Totto, one of the country’s most iconic apparel and lifestyle brands. Built around themes of empowerment, self-expression, and inclusion, the collection drew directly from Yatra’s lyrics—embedding anti-bullying messages and emotional affirmations into every pattern, palette, and print.
The launch film brings the collection’s spirit to life through movement and music. Sebastián Yatra leads a kinetic journey through bold, color-saturated worlds—joined by dancers, skaters, acrobats, and kids of all ages. Each setting reflects a facet of the message: from a graffiti-lined alley to a rooftop celebration at sunset, with Los Angeles’ skyline glowing behind the cast.
Cell animation overlays breathe added depth into the fabric of each frame—bringing to life key graphic elements pulled from the garments themselves. It’s a visual feedback loop: what they wear, what they feel, what they create.
The campaign ran across Colombia, from digital platforms to the massive LED screen inside Bogotá’s international airport. The first run of the collection sold out immediately, with a second and third production wave following shortly after. While Yatra’s star power lit the spark, the film helped carry the flame—propelling the collection with energy, heart, and unmistakable joy.