SWABKIN – BRAND FILM
“Stand for something, or fall for anything” -SWABKIN
Prod Co: Vehicle PDX Creative Direction: Vehicle PDX EP: Craig Smith Director: Manny Bernardez & Vehicle DOP: Tehben Dean & Nik Popp Editor: Deyen Smith Color: Nick Popp Music: Chevy LaRue Sound: Ed Larez
Swabkin, a black-owned fashion brand founded on the ideals of unity and justice, reached a defining moment during the Black Lives Matter movement.
It emerged as a beacon of hope for a community seeking justice and equality, becoming a voice for those marching in the streets— embodying resilience while offering a guiding light in times of need.
Recognizing the power and significance of Swabkin’s message, Vehicle set out to craft a compelling brand film that would resonate with audiences and illuminate the brand’s core values. Together, we worked to bring Swabkin’s vision to life, showcasing what it stands for, a symbol of unity and empowerment.
The collaboration between Vehicle and Swabkin culminated in a visually stunning, personal and emotionally impactful film that brought their message to the forefront, inspiring connection and solidarity with the community at large.