NIKE FREE – EVOLUTION
Client: Nike / Category Director: Nancy Montserrat / Brand Director: Kyna Williams / Advertising Director: Coco Xie / Project Manager: Dacia Delgado / Producer: Anne Riedl / Production Company: Rockstar / EP: Pavla Burgetova /Producer: Stine Moisen / Creative Director: Manny Bernardez / Copywriter: Gabe Soria / Director: Manny Bernardez / DOP: Caleb Heyman / Editor: Josh Cramer / Colorist: Ricart & Co / Music: Perfect Prescription / VO Record: Phantom NYC / Mix to Picture: Chip Sloan @ Digital One PDX
It begins quietly. A soft stumble, a backyard kick, a moment of pure motion.
From those first unsteady steps to the edge of the pitch, this film traces a journey shaped by movement—not just learned, but earned. Guided by the Nike Free philosophy, it champions the idea that natural movement isn’t just how we begin. It’s how we grow stronger.
Designed to let the foot move as it was meant to, Nike Free footwear helps build strength from the ground up. That thinking extends into early development, with silhouettes made for the youngest athletes—shoes that support balance, control, and confidence through play.
As the child grows, the stakes grow too. What was once backyard mischief becomes deliberate training. Agility drills. Repetition. Mastery. And finally, the quiet pause in the locker room. The moment before the moment. When the noise falls away and what remains is focus.
This is a big match. You feel it in the silence. In the stride down the tunnel. And when that foot strikes the pitch, the connection is complete. The Nike Free silhouette unfurls into form. What began as softness and freedom now stands as strength.
Because when movement is trusted, potential follow