CROCS x 7 ELEVEN – ALL DAY ALL NIGHT
What happens when Crocs and 7-Eleven team up? Well, the dopest, craziest, tastiest set of Crocs is born! This trippy video served as the global launch ad for this most awesome collab!
Prod Co: VEHICLE EP: Craig Smith Director: Manny Bernardez DOP: John Baker Producer: Carmen Bosley Production Designer: Tony Pizza Wardrobe: Rasheeda Ameera Editor: Deyen Smith VFX: Adam Sager, Kyle Christman Manny Bernardez Color: Leo Zuloaga Music: BRUX Audio Mix: Matt Harmon.
Iconic Crocs comfort, wrapped in 7-Eleven drip.
7-Eleven and Crocs joined forces on a limited-edition collab for a world of fans to covet. The collection featured region-specific colorways, exclusive Jibbitz, and limited product drops. Cementing its ultimate collectibility for brand enthusiasts everywhere.
Our team was entrusted with creating a global launch film and a series of pre-announcement teasers to build anticipation and spark a global craze. Vehicle partnered closely with the Crocs creative team, refining the concept to capture the playful, vibrant energy of both brands. From there, we brought the vision to life—handling every aspect of production, direction, and post-production to deliver a campaign that celebrated the bold spirit of this collaboration.
Ultimately, the film and teasers became pivotal in driving the worldwide buzz that saw the entire collection sell out on launch—and again with subsequent re-releases. The campaign not only showcased the unique partnership but also underscored the power of storytelling in transforming a product drop into a cultural phenomenon.